Cookie Policy

Last Updated: 5 April 2025

This page explains what cookies are, which ones the Tidecraft website uses, and how you can manage your preferences. We aim to be straightforward about this — no technical jargon where it can be avoided.

1. What Are Cookies?

Cookies are small text files that websites store on your device when you visit them. They help sites remember information about your visit — for example, whether you've already seen a consent notice. Some cookies are essential for the site to work; others help the operator understand how visitors use the site; others are used for advertising.

2. Cookies We Use

Essential Cookies

Always On

These cookies are necessary for the website to function. They manage your cookie consent preference and basic session functionality. They cannot be disabled.

Example: cookieConsent — stores your cookie preferences in localStorage

Analytics Cookies

These cookies help us understand how visitors navigate the site — which pages are visited most, how long people stay, and where they come from. This information is used to improve the website. All data is anonymised.

Possible provider: Google Analytics

Marketing Cookies

These cookies support any advertising we may run, allowing ads to be shown to people who have visited our site. They may be placed by advertising platforms. If you disable these, you may still see ads from us but they won't be tailored to your browsing.

Possible providers: Meta Pixel, Google Ads

Preference Cookies

These cookies remember choices you've made on the website — such as language settings or other display preferences. Without them, some personalisation won't persist between visits.

Your preferences have been saved.

3. Cookie Duration

Session cookies are deleted when you close your browser. Persistent cookies remain on your device until their expiry date or until you delete them. Your cookie consent preference (stored in localStorage) persists until you clear your browser data or change your settings on this page.

Analytics cookies typically expire after 26 months. Marketing cookies may persist for up to 90 days, depending on the provider.

4. Third-Party Cookies

If analytics or marketing cookies are enabled, third-party services such as Google Analytics or Meta may set their own cookies. These providers have their own privacy policies which govern how that data is handled. We recommend reviewing their policies if you have specific concerns.

5. Managing Cookies in Your Browser

You can control cookies through your browser settings independently of the preferences above. Note that disabling cookies entirely may affect how the website functions.

Go to Settings → Privacy and Security → Cookies and other site data. You can block third-party cookies, clear existing cookies, or add site exceptions here.

Go to Preferences → Privacy & Security → Cookies and Site Data. You can manage cookie storage and clear cookies for specific sites.

Go to Preferences → Privacy. Enable "Prevent cross-site tracking" and manage website data to view or remove stored cookies.

Go to Settings → Cookies and site permissions → Cookies and site data. You can choose to block third-party cookies or clear all cookies.

On mobile browsers, these settings are generally found in the browser's main Settings menu under Privacy or Site Settings.

6. Your Rights

You have the right to withdraw cookie consent at any time by changing your preferences using the controls above. Withdrawing consent for analytics and marketing cookies will not affect your ability to use the website.

For questions about cookies and data handling, contact us at [email protected].